On the application of J.m. Keynes's approach to decision making


Abstract
Abstract It is shown that J. M. Keynes was the originator of what is called a weighted monetary value (WMV) approach to decision making under uncertainty and risk as opposed to either the expected monetary value (EMV) or subjective expected utility (SEU) approaches
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DOI 10.1080/02698599408573487
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Can Human Irrationality Be Experimentally Demonstrated?L. Jonathan Cohen - 1981 - Behavioral and Brain Sciences 4 (3):317-370.

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