Abstract

Social media have become a normative part of culture, with both positive and negative implications. More recently, studies demonstrate that social media may contribute to mental health issues. This essay seeks to understand this phenomenon through the lens of self-objectification and self-comparison theories concerning why some who use social media to gain the approval of others as the foundation for their identity still end up unhappy after receiving such approval. The essay proposes that people who engage in this behavior remain unhappy because they do not understand their status as an image-bearer of God, and how images are to function in society. A sound understanding of images is essential. The essay engages Biblical theology as a helpful guide to demonstrate that social identities are to be cultivated and formed through friendship. Friendships help shape who we are as human beings and build a sense of belonging through the organic formation of a community.