Abstract

The desire for esteem, and the associated desire for good reputation, serve an important role in ordinary social life in disciplining interactions and supporting the operation of social norms. The fact that many Internet relations are conducted under separate dedicated e-identities may encourage the view that Internet relations are not susceptible to these esteem-related incentives. We argue that this view is mistaken. Certainly, pseudonyms allow individuals to moderate the effects of disesteem-either by changing the pseudonym to avoid the negative reputation, or by partitioning various audiences according to different audience values. However, there is every reason to believe that a good e-reputation is an object of desire for real agents. Further, although integrating one’s reputation under a single identity has some esteem-enhancing features, those features are not necessarily decisive. We explore in the paper what some of the countervailing considerations might be, by appeal to various analogies with the Internet case.