Marketing Ethics

Blackwell (2008)

Abstract
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
Keywords Marketing Moral and ethical aspects  Marketing Social aspects  Business intelligence Moral and ethical aspects  Business ethics
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Call number HF5415.B637 2008
ISBN(s) 9780631214229   0631214232
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Food Citizenship: Is There a Duty for Responsible Consumption? [REVIEW]Johan De Tavernier - 2012 - Journal of Agricultural and Environmental Ethics 25 (6):895-907.
Food Citizenship: Is There a Duty for Responsible Consumption? [REVIEW]Johan Tavernier - 2012 - Journal of Agricultural and Environmental Ethics 25 (6):895-907.

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