Redefining neuromarketing as an integrated science of influence

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DOI 10.3389/fnhum.2014.01073
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.Daniel Kahneman & Shane Frederick - 2002 - Cambridge University Press.
Can Cognitive Processes Be Inferred From Neuroimaging Data?Russell A. Poldrack - 2006 - Trends in Cognitive Sciences 10 (2):59-63.
Prospect Theory: An Analysis of Decision Under Risk.Daniel Kahneman & Amos Tversky - 1979 - Econometrica: Journal of the Econometric Society:263--291.
Handbook of Emotion Regulation.James J. Gross (ed.) - 2007 - Guilford Press.

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Neuromania: On the Limits of Brain Science.Frances Anderson (ed.) - 2011 - Oxford University Press.


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