Journal of Business Ethics 87 (1):91 - 109 (2009)

Abstract
This article presents results of exploratory research conducted with managers from over 500 Norwegian companies to examine corporate motives for engaging in social initiatives. Three key questions were addressed. First, what do managers in this sample see as the primary reasons their companies engage in activities that benefit society? Second, do motives for such social initiative vary across the industries represented? Third, can further empirical support be provided for the theoretical classifications of social initiative motives outlined in the literature? Previous research on the topic is reviewed, study methods are described, results, are presented, and implications of findings are discussed. The article concludes with the analysis of study limitations and directions for future research
Keywords corporations  social responsibility  corporate citizenship  motives  reputation  legitimacy  image  sustainability
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DOI 10.1007/s10551-008-9795-z
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