Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line? [Book Review]

Journal of Business Ethics 87 (1):91 - 109 (2009)
  Copy   BIBTEX


This article presents results of exploratory research conducted with managers from over 500 Norwegian companies to examine corporate motives for engaging in social initiatives. Three key questions were addressed. First, what do managers in this sample see as the primary reasons their companies engage in activities that benefit society? Second, do motives for such social initiative vary across the industries represented? Third, can further empirical support be provided for the theoretical classifications of social initiative motives outlined in the literature? Previous research on the topic is reviewed, study methods are described, results, are presented, and implications of findings are discussed. The article concludes with the analysis of study limitations and directions for future research



    Upload a copy of this work     Papers currently archived: 84,361

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles


Added to PP

59 (#222,413)

6 months
1 (#513,269)

Historical graph of downloads
How can I increase my downloads?