Business Ethics Quarterly 26 (2):181-199 (2016)

Abstract
ABSTRACT:Re-establishing trust presents a complex challenge for a firm after it commits corporate misconduct. We introduce a new construct, moral salience, which we define as the extent to which the firm’s behavior is morally noticeable to the stakeholder. Moral salience is a function of both the moral intensity of the firm’s behavior and the relational intensity of the firm-stakeholder psychological contract. We apply this moral salience construct to firm misconduct to develop a model of trust repair that is based on goodwill, and moderated by the firm’s stakeholder culture.
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DOI 10.1017/beq.2016.27
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References found in this work BETA

Trust and Antitrust.Annette Baier - 1986 - Ethics 96 (2):231-260.
Stakeholder Legitimacy.Robert Phillips - 2003 - Business Ethics Quarterly 13 (1):25-41.

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Citations of this work BETA

Harmful Stakeholder Strategies.Jeffrey S. Harrison & Andrew C. Wicks - 2021 - Journal of Business Ethics 169 (3):405-419.

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