Business Ethics Quarterly 26 (2):181-199 (2016)
| Abstract |
ABSTRACT:Re-establishing trust presents a complex challenge for a firm after it commits corporate misconduct. We introduce a new construct, moral salience, which we define as the extent to which the firm’s behavior is morally noticeable to the stakeholder. Moral salience is a function of both the moral intensity of the firm’s behavior and the relational intensity of the firm-stakeholder psychological contract. We apply this moral salience construct to firm misconduct to develop a model of trust repair that is based on goodwill, and moderated by the firm’s stakeholder culture.
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| DOI | 10.1017/beq.2016.27 |
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References found in this work BETA
Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions.Pat Auger & Timothy M. Devinney - 2007 - Journal of Business Ethics 76 (4):361-383.
Stakeholder Engagement: Beyond the Myth of Corporate Responsibility.Michelle Greenwood - 2007 - Journal of Business Ethics 74 (4):315-327.
Trust and Stakeholder Theory: Trustworthiness in the Organisation–Stakeholder Relationship. [REVIEW]Michelle Greenwood & I. I. I. Buren - 2010 - Journal of Business Ethics 95 (3):425-438.
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Citations of this work BETA
Harmful Stakeholder Strategies.Jeffrey S. Harrison & Andrew C. Wicks - 2021 - Journal of Business Ethics 169 (3):405-419.
Which Firms Get Punished for Unethical Behavior? Explaining Variation in Stock Market Reactions to Corporate Misconduct.Edward J. Carberry, Peter-Jan Engelen & Marc Van Essen - 2018 - Business Ethics Quarterly 28 (2):119-151.
Stakeholder Engagement: Past, Present, and Future.Daniel Laude, Anna Heikkinen, Heta Leinonen, Sybille Sachs & Johanna Kujala - 2022 - Business and Society 61 (5):1136-1196.
Coalitions and Public Action in the Reshaping of Corporate Responsibility: The Case of the Retail Banking Industry.Marta de la Cuesta-González, Julie Froud & Daniel Tischer - 2020 - Journal of Business Ethics 173 (3):539-558.
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