Visual rhetoric in Michel Gondry’s music videos: Antithesis and similarity in Deadweight

Empedocles: European Journal for the Philosophy of Communication 5 (1):49-57 (2015)
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This article analyses the visual rhetoric of Michel Gondry’s Deadweight (1997), a music video for Beck Hansen’s song of the same name, and also considers the song’s relation to Danny Boyle’s film A Life Less Ordinary (1997). Two key structures are identified in the video: antithesis and similarity – which Gondry employs to visually illustrate the title of both Beck’s song and Boyle’s film.



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