Journal of Business Ethics 56 (4):371-383 (2005)

Authors
Michael Goldsby
Washington State University
Abstract
The phenomenon of globalization of markets has been accompanied by calls for a globalization of ethical norms. One principle often referred to in such calls is the so-called Golden Rule. The rule, often stated as Do unto others as you would have others do unto you, has long been used and referenced in the business literature. But those who use it often do so without full realization of the rule itself and what it stands for. This paper examines the history, meaning, and problems of the rule and attempts to show, through a case analysis, how these problems surface when using the rule in a business context. In so doing it attempts to clarify exactly what the rule means and how it can fit into a universal code of morality.
Keywords ethics  Golden Rule  international  globalization
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Reprint years 2005
DOI 10.1007/s10551-004-4185-7
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References found in this work BETA

Freedom and Reason.Richard Mervyn Hare - 1963 - Oxford, Clarendon Press.
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Corporate Strategy and the Search for Ethics.R. Edward Freeman & Daniel R. Gilbert - 1992 - Journal of Business Ethics 11 (7):514-554.
Moral Theory: An Introduction.Mark Timmons - 2001 - Rowman & Littlefield Publishers.

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