American Journal of Semiotics 37 (3):329-350 (2021)

This article analyses the role of colour in the representation of animals in Nazi propaganda. It demonstrates that colour, as applied to animals, was a communicational strategy of paramount relevance in setting boundaries and creating differences between the Nazis and their enemies. Drawing on propaganda studies, colour studies, and representational zoosemiotics, it semiotically investigates visual items published from 1923 to 1945. The results show that Nazi propaganda created an Aryan race of animals via colours. In fact, white animals always supported the regime’s ideologies; dark animals, conversely, very often symbolised the enemy. Semiotically, Nazi propaganda represented these animals as symbols, even though the links between signifier and signified were not shared within a community but only within the racist ideology of the Nazis..
Keywords Contemporary Philosophy  Language and Literature  Semiotics
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DOI 10.5840/ajs20223775
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