Journal of Business Ethics 4 (2):93 - 104 (1985)
This paper examines several issues regarding deception in advertising. Some generally accepted definitions are considered and found to be inadequate. An alternative definition is proposed for legal/regulatory purposes and is related to a suggested definition of the term deception as it is used in everyday language. Based upon these definitions, suggestions are offered for detecting and regulating deception in advertising. This paper additionally considers the grounds for the generally held but largely unquestioned assumption that deceptive advertising is unethical. It is argued that deceptive advertising can be shown to be morally objectionable, on the weak assumption that it is prima facie wrong to harm others. Finally, the implications of this analysis with respect to current regulation of deceptive advertising by the FTC are considered.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
References found in this work BETA
No references found.
Citations of this work BETA
Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer's Attitude Toward the Internet and Consumer's Demographics. [REVIEW]Sergio Román - 2010 - Journal of Business Ethics 95 (3):373 - 391.
Advertising Ethics: Practitioner and Student Perspectives.E. Lincoln James, Cornelius B. Pratt & Tommy V. Smith - 1994 - Journal of Mass Media Ethics 9 (2):69 – 83.
Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising.David Boush, Robert Madrigal & Guang-Xin Xie - 2015 - Journal of Business Ethics 129 (2):281-293.
Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics.Sergio Román - 2010 - Journal of Business Ethics 95 (3):373-391.
Similar books and articles
Information, Persuasion, and Control in Moral Appraisal of Advertising Strategy.Taylor R. Durham - 1984 - Journal of Business Ethics 3 (3):173 - 180.
A New Take on Deceptive Advertising: Beyond Frankfurt's Analysis of 'BS'.Andrew Johnson - 2010 - Business and Professional Ethics Journal 29 (1/4):5-32.
Towards a New Paradigm in the Ethics of Women's Advertising.John Alan Cohan - 2001 - Journal of Business Ethics 33 (4):323 - 337.
The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables.Penny M. Simpson, Gene Brown & Robert E. Widing - 1998 - Journal of Business Ethics 17 (2):125-136.
Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising.David S. Waller - 2002 - Journal of Business Ethics 36 (4):347 - 354.
“Truth in Advertising”: The Beginning of Advertising Ethics in Australia.David S. Waller - 2012 - Journal of Mass Media Ethics 27 (1):46-56.
Ethical Dimensions of Advertising Executions.Israel D. Nebenzahl & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805 - 815.
Ethical Dimensioins of Advertising Executions.Israel D. Nebenzhal & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805-815.
Added to index2009-01-28
Total downloads72 ( #73,217 of 2,171,811 )
Recent downloads (6 months)1 ( #326,702 of 2,171,811 )
How can I increase my downloads?