Abstract
Information asymmetries are regarded as the main obstacle for consumers to buy responsibly. CSR labels are considered the best tool to give consumers information about the brand's social and environmental performance. Yet, the information and credibility gap associated to the labels may render labels useless. This study aims to unveil the relationship of Spanish consumers with CSR labels, in order to assess the posited consequences of the information and credibility gap. To do so, 385 consumers were interviewed at the main shopping centers in Madrid. The findings support the hypothesized gaps, which leads to recommend public policies in order to improve the effectiveness of CSR labels as an information tool
Keywords Business and Professional Ethics  Conference Proceedings  Social Science
Categories (categorize this paper)
ISBN(s) 978-0-9763264-4-1
DOI iabsproc20112234
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 65,784
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Consumer Autonomy and Sufficiency of Gmf Labeling.Helena Siipi & Susanne Uusitalo - 2008 - Journal of Agricultural and Environmental Ethics 21 (4):353-369.
The Information Medium.Orlin Vakarelov - 2012 - Philosophy and Technology 25 (1):47-65.
Serving the Public and Serving the Market: A Conflict of Interest?John McManus - 1992 - Journal of Mass Media Ethics 7 (4):196 – 208.

Analytics

Added to PP index
2012-09-18

Total views
12 ( #793,955 of 2,463,162 )

Recent downloads (6 months)
1 ( #449,391 of 2,463,162 )

How can I increase my downloads?

Downloads

My notes