Journal of Business Ethics 84 (1):1-15 (2009)

Abstract
This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values.
Keywords consumer behavior  Corporate Social Responsibility  Fair Trade  retail  structural equation models  trust
Categories (categorize this paper)
Reprint years 2009
DOI 10.1007/s10551-008-9669-4
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

 PhilArchive page | Other versions
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility.Michael L. Barnett - 2005 - Proceedings of the International Association for Business and Society 16:287-292.
Fair Trade: Three Key Challenges for Reaching the Mainstream.Anil Hira & Jared Ferrie - 2006 - Journal of Business Ethics 63 (2):107-118.

Add more references

Citations of this work BETA

View all 37 citations / Add more citations

Similar books and articles

Consumer Ethics Research: Reframing the Debate About Consumption for Good.Johannes Brinkmann & Ken Peattie - 2008 - Electronic Journal of Business Ethics and Organization Studies 13 (1):22-31.
Editorial Introduction: Corporate Social Responsibility and Trust.Francesco Perrini & Sandro Castaldo - 2008 - Business Ethics, the Environment and Responsibility 17 (1):1–2.

Analytics

Added to PP index
2009-01-28

Total views
17,646 ( #72 of 2,461,437 )

Recent downloads (6 months)
326 ( #1,215 of 2,461,437 )

How can I increase my downloads?

Downloads

My notes