Electronic monitoring and privacy issues in business-marketing: The ethics of the doubleclick experience [Book Review]

Journal of Business Ethics 35 (4):243 - 254 (2002)
Abstract
The paper examines the ethics of electronic monitoring for advertising purposes and the implications for Internet user privacy using as a backdrop DoubleClick Incs recent controversy over matching previously anonymous user profiles with personally identifiable information. It explores various ethical theories that are applicable to understand privacy issues in electronic monitoring. It is argued that, despite the fact that electronic monitoring always constitutes an invasion of privacy, it can still be ethically justified on both Utilitarian and Kantian grounds. From a Utilitarian perspective the emphasis must be on minimizing potential harms. From a Kantian perspective the emphasis must be on giving users complete information so that they can make informed decisions as to whether they are willing to be monitored. Considering the Internet advertising industrys current actions, computer users and government regulators would be well advised, both practically and ethically, to move to a user control model in electronic monitoring.
Keywords business marketing  computer ethics  cookies  electronic monitoring  privacy
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1013824909970
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 26,721
Through your library
References found in this work BETA

No references found.

Add more references

Citations of this work BETA
E-Mail, Terrorism, and the Right to Privacy.Stephen Coleman - 2006 - Ethics and Information Technology 8 (1):17-27.

View all 8 citations / Add more citations

Similar books and articles

Monthly downloads

Added to index

2009-01-28

Total downloads

93 ( #54,710 of 2,158,842 )

Recent downloads (6 months)

7 ( #46,033 of 2,158,842 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Order:
There  are no threads in this forum
Nothing in this forum yet.

Other forums