How Smart can simple heuristics be?

Behavioral and Brain Sciences 23 (5):745-746 (2000)
Abstract
This commentary focuses on three issues raised by Gigerenzer, Todd, and the ABC Research Group (1999). First, I stress the need for further experimental evidence to determine which heuristics people use in cognitive judgment tasks. Second, I question the scope of cognitive models based on simple heuristics, arguing that many aspects of cognition are too sophisticated to be modeled in this way. Third, I note the complementary role that rational explanation can play to Gigenerenzer et al.'s “ecological” analysis of why heuristics succeed.
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DOI 10.1017/S0140525X00263449
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