Journal of Business Ethics 93 (2):307-319 (2010)
Abstract |
This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan. This research employed an empirical study by use of the questionnaire survey method. The questionnaires were randomly mailed to consumers who had the experience of purchasing information and electronics products. The results showed that green brand image, green satisfaction, and green trust are positively related to green brand equity. Furthermore, the positive relationship between green brand image and green brand equity is partially mediated by green satisfaction and green trust. Hence, investing on resources to increase green brand image, green satisfaction, and green trust is helpful to enhance green brand equity.
|
Keywords | green brand image green satisfaction green trust green brand equity green marketing |
Categories | (categorize this paper) |
DOI | 10.1007/s10551-009-0223-9 |
Options |
![]() ![]() ![]() ![]() |
Download options
References found in this work BETA
The Driver of Green Innovation and Green Image – Green Core Competence.Yu-Shan Chen - 2008 - Journal of Business Ethics 81 (3):531-543.
The Influence of Green Innovation Performance on Corporate Advantage in Taiwan.Yu-Shan Chen, Shyh-Bao Lai & Chao-Tung Wen - 2006 - Journal of Business Ethics 67 (4):331-339.
The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms.Yu-Shan Chen - 2008 - Journal of Business Ethics 77 (3):271 - 286.
The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms.Yu-Shan Chen - 2008 - Journal of Business Ethics 77 (3):271-286.
Citations of this work BETA
Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. [REVIEW]Yu-Shan Chen & Ching-Hsun Chang - 2013 - Journal of Business Ethics 114 (3):489-500.
The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity. [REVIEW]Yu-Shan Chen & Ching-Hsun Chang - 2013 - Journal of Business Ethics 116 (1):107-119.
How the Market Values Greenwashing? Evidence From China.Xingqiang Du - 2015 - Journal of Business Ethics 128 (3):547-574.
The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation. [REVIEW]Ching-Hsun Chang - 2011 - Journal of Business Ethics 104 (3):361-370.
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty.Rui Guo, Lan Tao, Caroline Bingxin Li & Tao Wang - 2017 - Journal of Business Ethics 140 (3):523-536.
View all 14 citations / Add more citations
Similar books and articles
Antecedents of Green Brand Equity: An Integrated Approach.Pui Fong Ng, Muhammad Mohsin Butt, Kok Wei Khong & Fon Sim Ong - 2014 - Journal of Business Ethics 121 (2):203-215.
Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. [REVIEW]Yu-Shan Chen & Ching-Hsun Chang - 2013 - Journal of Business Ethics 114 (3):489-500.
The Driver of Green Innovation and Green Image – Green Core Competence.Yu-Shan Chen - 2008 - Journal of Business Ethics 81 (3):531-543.
The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity. [REVIEW]Yu-Shan Chen & Ching-Hsun Chang - 2013 - Journal of Business Ethics 116 (1):107-119.
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions. [REVIEW]Gergely Nyilasy, Harsha Gangadharbatla & Angela Paladino - 2014 - Journal of Business Ethics 125 (4):1-15.
Perfectionism and the Common Good: Themes in the Philosophy of T. H. Green.David O. Brink - 2003 - Oxford University Press.
An Overview: Origins and Development of Green Chemistry. [REVIEW]J. A. Linthorst - 2010 - Foundations of Chemistry 12 (1):55-68.
The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms.Yu-Shan Chen - 2008 - Journal of Business Ethics 77 (3):271 - 286.
Green Cross, Green Seal, Green Who?[author unknown] - 1992 - Business Ethics: The Magazine of Corporate Responsibility 6 (1):19-19.
Division of Labour 113, 174-5 Dutch Green Party See Groenen Earth First! 71 Ecocentrism 5, 34, 54, 85, 233 Ecocycles 121-2, 135-8. [REVIEW]Green Revolution - 1993 - In Andrew Dobson & Paul Lucardie (eds.), The Politics of Nature: Explorations in Green Political Theory. Routledge. pp. 107--135.
Analytics
Added to PP index
2009-10-10
Total views
278 ( #30,731 of 2,421,426 )
Recent downloads (6 months)
13 ( #53,487 of 2,421,426 )
2009-10-10
Total views
278 ( #30,731 of 2,421,426 )
Recent downloads (6 months)
13 ( #53,487 of 2,421,426 )
How can I increase my downloads?
Downloads