Reasoned Ethical Engagement: Ethical Values of Consumers as Primary Antecedents of Instrumental Actions Towards Multinationals
Journal of Business Ethics 147 (1):221-238 (2018)
AbstractConsumer actions towards multinationals encompass not just expressions of dissatisfaction and ethical identity but also what are problematically termed ‘instrumental actions’ entailing perceived purposes and likely impacts. This term may seem inappropriate where insufficient information exists for instrumentally linking means to ends, yet we consider it useful for describing purposive consumer action in its subjective aspect because it reflects the psychological reality whereby complexity-reducing social constructions give consumer actions instrumentally rational form for purposes of meaningful understanding and justification. This paper is particularly concerned to explore the complexities of cause and intention—particularly ethical intention—which are thus reduced. In particular, it considers complex interaction between individual ethical values, demographic factors and contexts of societal practice. It seeks to highlight primary antecedents among these interactants in order to guide both consumers and multinationals in their complexity-reducing social constructions to improve their fit to true causes and intentions. Study 1 involved 606 United Kingdom nationals, while study 2 involved 2561 individuals from 15 nations. Both sets of findings link higher personal income levels to propensity to engage in instrumental actions towards multinationals. Overwhelmingly, however, individual ethical values seem to matter most, irrespective of demographic or cultural contexts. These findings suggest that both consumers and multinationals engaged in ethical dialogue with consumers are best advised to articulate a universalising and not culturally or nationally bound ethical intelligence, which speaks directly to conscience within a global ethical discourse.
Similar books and articles
Ethical Consumers' Brand Choice on Technology-Based Products.Kumju Hwang, William Young, Seonaidh Mcdonald & Caroline Oates - 2005 - Proceedings of the International Association for Business and Society 16:314-319.
Consumer ethics: An investigation of the ethical beliefs of elderly consumers. [REVIEW]Scott J. Vitell, James R. Lumpkin & Mohammed Y. A. Rawwas - 1991 - Journal of Business Ethics 10 (5):365 - 375.
Ethical Consumption, Values Convergence/Divergence and Community Development.Michael A. Long & Douglas L. Murray - 2013 - Journal of Agricultural and Environmental Ethics 26 (2):351-375.
Do Consumers Care About Ethical-Luxury?Iain A. Davies, Zoe Lee & Ine Ahonkhai - 2012 - Journal of Business Ethics 106 (1):37-51.
A cross-cultural investigation of the ethical values of consumers: The potential effect of war and civil disruption. [REVIEW]Mohammed Y. A. Rawwas, Gordon L. Patzer & Scott J. Vitell - 1998 - Journal of Business Ethics 17 (4):435 - 448.
Consumer ethics: The possible effects of terrorism and civil unrest on the ethical values of consumers. [REVIEW]Mohammed Y. A. Rawwas, Scott J. Vitell & Jamal A. Al-Khatib - 1994 - Journal of Business Ethics 13 (3):223 - 231.
Consumer ethics: An empirical investigation of the ethical beliefs of austrian consumers. [REVIEW]Mohammed Y. A. Rawwas - 1996 - Journal of Business Ethics 15 (9):1009 - 1019.
How to Create the Ethical Consumer.Judith Schrempf & Guido Palazzo - 2011 - Proceedings of the International Association for Business and Society 22:532-543.
Cultural and Organizational Antecedents of Guanxi: The Chinese Cases. [REVIEW]Liang-Hung Lin - 2011 - Journal of Business Ethics 99 (3):441 - 451.
The Impacts of Ethical Ideology, Materialism, and Selected Demographics on Consumer Ethics: An Empirical Study in China.Chun-Chen Huang, Long-Chuan Lu, Ching-Sing You & Szu-Wei Yen - 2012 - Ethics and Behavior 22 (4):315 - 331.
Ethical Leadership Influence at Organizations: Evidence from the Field. [REVIEW]Ozgur Demirtas - 2015 - Journal of Business Ethics 126 (2):1-12.
Perceptions of accountants' ethics: Evidence from their portrayal in cinema. [REVIEW]Sandra Felton, Tony Dimnik & Darlene Bay - 2008 - Journal of Business Ethics 83 (2):217 - 232.
Ethical inclinations of public relations Majors.Cornelius B. Pratt & Gerald W. McLaughlin - 1989 - Journal of Mass Media Ethics 4 (1):68 – 91.
Ethical Consumers Among the Millennials: A Cross-National Study. [REVIEW]Tania Bucic, Jennifer Harris & Denni Arli - 2012 - Journal of Business Ethics 110 (1):113-131.
Packaging ethics: Perceptual differences among packaging professionals, brand managers and ethically-interested consumers. [REVIEW]Paula Fitzgerald Bone & Robert J. Corey - 2000 - Journal of Business Ethics 24 (3):199 - 213.
Added to PP
Historical graph of downloads
Citations of this work
Communicating Moral Legitimacy in Controversial Industries: The Trade in Human Tissue.A. Rebecca Reuber & Anna Morgan-Thomas - 2019 - Journal of Business Ethics 154 (1):49-63.
Private Sector Corruption, Public Sector Corruption and the Organizational Structure of Foreign Subsidiaries.Michael A. Sartor & Paul W. Beamish - 2020 - Journal of Business Ethics 167 (4):725-744.
Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China.Dirk C. Moosmayer, Yanyan Chen & Susannah M. Davis - 2019 - Journal of Business Ethics 158 (1):135-154.
How consumer perceived ethicality influence repurchase intentions and word-of-mouth? A mediated moderation model.Syed Hamad Hassan Shah, Shen Lei, Syed Talib Hussain & Syeda Mariam - 2020 - Asian Journal of Business Ethics 9 (1):1-21.
References found in this work
The social desirability response bias in ethics research.Donna M. Randall & Maria F. Fernandes - 1991 - Journal of Business Ethics 10 (11):805 - 817.
Consumers' perceptions of corporate social responsibilities: A cross-cultural comparison. [REVIEW]Isabelle Maignan - 2001 - Journal of Business Ethics 30 (1):57 - 72.