Behavioral and Brain Sciences 23 (5):746-746 (2000)

Abstract
Simple heuristics are clearly powerful tools for making near optimal decisions, but evidence for their use in specific situations is weak. Gigerenzer et al. (1999) suggest a range of heuristics, but fail to address the question of which environmental or task cues might prompt the use of any specific heuristic. This failure compromises the falsifiability of the fast and frugal approach.
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DOI 10.1017/s0140525x00273445
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Re-Visions of Rationality?Ben R. Newell - 2005 - Trends in Cognitive Sciences 9 (1):11-15.
The Representation of Judgment Heuristics and the Generality Problem.Carole J. Lee - 2007 - Proceedings of the 29th Annual Cognitive Science Society:1211-6.
Ecological Rationality and its Contents.M. Todd, Laurence Fiddick & Stefan Krauss - 2000 - Thinking and Reasoning 6 (4):375 – 384.

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