Journal of Business Ethics 67 (1):1-14 (2006)

John Corvino
Wayne State University
This paper revisits the “morality pays” approach to answering the “Why be moral?” question in business. First I argue that “morality pays” is weakest when it needs to be strongest, and thus inadequate to the task. Then I examine and reject a proposed virtue-ethics alternative, arguing that it either collapses into “morality pays” or else introduces a new problem. After sketching an account of moral reasons, I go on to argue that “morality pays” can be reframed, not so much as an answer to “Why be moral,” but as a prescription for reforming corporate institutions.
Keywords Why be moral?  ethics pays  morality pays  ethics  virtue ethics  moral reasons  moral motivation  Hosmer
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DOI 10.1007/s10551-006-9001-0
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References found in this work BETA

Principia Ethica.G. E. Moore - 1903 - Dover Publications.
Alienation, Consequentialism, and the Demands of Morality.Peter Railton - 1984 - Philosophy and Public Affairs 13 (2):134-171.
Impartial Reason.Stephen L. Darwall - 1983 - Cornell University Press.

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