Journal of Business Ethics 6 (5):413 - 418 (1987)

Authors
Roger Crisp
Oxford University
Abstract
It is argued that persuasive advertising overrides the autonomy of consumers, in that it manipulates them without their knowledge and for no good reason. Such advertising causes desires in such a way that a necessary condition of autonomy — the possibility of decision — is removed. Four notions central to autonomous action are discussed — autonomous desire, rational desire and choice, free choice, and control or manipulation — following the strategy of Robert Arrington in a recent paper in this journal. Replies are made to Arrington's arguments in favour of advertising. It is also claimed that the argument developed by Philip Nelson, which concludes that even if persuasive advertising does override autonomy, it is still in the interests of consumers to be subjected to it, is seriously mistaken. Finally, some caveats concerning informative advertising are presented.
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DOI 10.1007/BF00382898
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References found in this work BETA

Advertising and Behavior Control.Robert L. Arrington - 1982 - Journal of Business Ethics 1 (1):3 - 12.

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Autonomy and Adaptive Preferences.Ben Colburn - 2011 - Utilitas 23 (1):52-71.
Irrational Advertising and Moral Autonomy.Alonso Villarán - 2017 - Journal of Business Ethics 144 (3):479-490.

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