Journal of Business Ethics 62 (2):191-208 (2005)

Social and moral issues in business have drawn attention to a gap between theory and practice and fueled the search for a reconciling perspective. Finding and establishing an alternative remains a critical initiative, but a daunting one. In what follows, the assumptions of two prominent contenders are considered before introducing a third in the form of Aristotle’s ancient theory of virtue. Comparative case studies are used to briefly illustrate the practical implications of each paradigm. In the quest for a better sense-making and sense-giving lens, this paper refines and encourages the search by highlighting some of the key features required of a worthy paradigmatic challenge. The author proceeds to identify a particular type of institutional community, and a promising champion, for the practical unification of strategic and normative excellence.
Keywords Aristotle  business ethics  cultural paradigm  egoism  entrepreneurship  Kant  morality  socio-economics  virtue  virtue paradigm
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DOI 10.1007/s10551-005-0190-8
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References found in this work BETA

The Structure of Scientific Revolutions.Thomas S. Kuhn - 1962 - University of Chicago Press.
After Virtue: A Study in Moral Theory.Alasdair C. MacIntyre - 1983 - University of Notre Dame Press.
Groundwork for the Metaphysics of Morals.Immanuel Kant - 1785/2002 - Oxford University Press.

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Why Business Cannot Be a Practice.Ron Beadle - 2008 - Analyse & Kritik 30 (1):229-241.

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