Abstract
This paper develops the outlines of a research proposal asking how do environmental managers engage in organisational ambidexterity in order to bridge the competing institutional logics defining and affecting their roles and practices? Drawing on a conceptual framework of organisational ambidexterity we seek to explore how environmental managers manage the competing institutional logics defining and affecting their roles and practices. Using qualitative inductive analysis on interviews with a multitude of UK firms undertaken at the height of the global financial crisis, we plan to examine the organizational capabilities required for dealing with the ethical and strategic trade-offs between meeting economic and ecological organizational objectives, and thus address questions around how companies can move from ambition to more lasting impact.
Keywords Business and Professional Ethics  Conference Proceedings  Social Science
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ISBN(s) 2155-2568
DOI 10.5840/iabsproc2017283
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