Visual Communication: Computer Graphic Tools in Creating Logos


Abstract
In the article authors present definitions of the logo, describe the logo appearance, history and significance. A logo is a graphic mark or emblem commonly used by commercial enterprises, “typos” – print. The logo is different from the labels, or trade mark. A properly created logo has specific features: simplicity; it must engage the target audience; longevity; preferred vector format for logo; easy to remember; it needs to have an original idea and form; well-thought out and designed logo becomes the basis for corporate style. The most important thing is that the logo should reflect the company’s or institution’s activities. In order to achieve creative logo designs, computer graphics technology, tools and software should be properly applied. In the paper computer technology and tools for creative logo ideas‘ feasibility and results are described.
Keywords logos   trademark   desing tools for logos   computer graphics tools for logos   visual communication
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DOI 10.3846/cpc.2012.09
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