Visual Communication: Computer Graphic Tools in Creating Logos

In the article authors present definitions of the logo, describe the logo appearance, history and significance. A logo is a graphic mark or emblem commonly used by commercial enterprises, “typos” – print. The logo is different from the labels, or trade mark. A properly created logo has specific features: simplicity; it must engage the target audience; longevity; preferred vector format for logo; easy to remember; it needs to have an original idea and form; well-thought out and designed logo becomes the basis for corporate style. The most important thing is that the logo should reflect the company’s or institution’s activities. In order to achieve creative logo designs, computer graphics technology, tools and software should be properly applied. In the paper computer technology and tools for creative logo ideas‘ feasibility and results are described.
Keywords logos   trademark   desing tools for logos   computer graphics tools for logos   visual communication
Categories No categories specified
(categorize this paper)
DOI 10.3846/cpc.2012.09
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 44,455
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Número En Curso Logo Atom.María Luciana Cadahia - 2011 - Logos. Anales Del Seminario de Metafísica [Universidad Complutense de Madrid, España] 44:165 - 188.
The Unreasonable Effectiveness of Computer Physics.Joseph Dreitlein - 1993 - Foundations of Physics 23 (6):923-930.
Logo semantico e logo apofantico.E. Agazzi - 1989 - Epistemologia 12:17-48.


Added to PP index

Total views
3 ( #1,190,550 of 2,272,578 )

Recent downloads (6 months)
3 ( #409,116 of 2,272,578 )

How can I increase my downloads?


Sorry, there are not enough data points to plot this chart.

My notes

Sign in to use this feature