Journal of Business Ethics 106 (1):37-51 (2012)

Authors
Zoe Lee
Lingnan University
Abstract
This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers’ propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury. Prior research in ethical consumption focuses on low value, commoditized product categories such as food, cosmetics and high street apparel. It is debatable if consumers follow similar ethical consumption patterns in luxury purchases. Findings indicate that consumers’ propensity to consider ethics is significantly lower in luxury purchases when compared to commoditized purchases and explores some of the potential reasons for this reduced propensity to identify or act upon ethical issues in luxury consumption
Keywords Ethical consumption  Ethical consumers  Fair trade  Marketing ethics  Luxury marketing
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DOI 10.1007/s10551-011-1071-y
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The Impossibility of the Separation Thesis.Jared D. Harris & R. Edward Freeman - 2008 - Business Ethics Quarterly 18 (4):541-548.

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