Journal of Business Ethics 13 (11):873 - 885 (1994)

Researchers have used attribution theory as a basis for exploring the relationship between consumers'' inferences of advertiser motivation (attributions) and advertising response. This study postulated the existence of two new types of attributions which relate to the perceived ethics of the advertiser (advertiser ethical attributions) and the advertising message (message ethical attributions). Research conducted among a nationally representative sample of 273 adults: (1) verified the existence of both advertiser and message ethical attributions, (2) demonstrated the independence of advertiser and message ethical attributions both from each other and from other measures of advertiser and message evaluation, (3) identified the specific advertising characteristics which lead to the formation of each type of ethical attribution and (4) demonstrated a significant relationship between advertiser and message ethical attributions and measures of advertising response.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1007/BF00871701
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 53,742
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

The Challenge of Ethical Behavior in Organizations.Ronald R. Sims - 1992 - Journal of Business Ethics 11 (7):505 - 513.
The Challenge of Ethical Behavior in Organizations.R. Sims Ronald - 1992 - Journal of Business Ethics 11 (7):505-513.

View all 7 references / Add more references

Citations of this work BETA

Looking for Answers in All the Wrong Places.Earl W. Spurgin - 2004 - Business Ethics Quarterly 14 (2):293-313.

Add more citations

Similar books and articles

Truth and Truthfulness Attributions.Paolo Casalegno - 2005 - Proceedings of the Aristotelian Society 105 (3):295–320.
Journalists' Views of Advertiser Pressures on Agricultural News.Ann Reisner & Gerry Walter - 1994 - Journal of Agricultural and Environmental Ethics 7 (2):157-172.
Towards a New Paradigm in the Ethics of Women's Advertising.John Alan Cohan - 2001 - Journal of Business Ethics 33 (4):323 - 337.


Added to PP index

Total views
42 ( #230,416 of 2,350,048 )

Recent downloads (6 months)
1 ( #512,429 of 2,350,048 )

How can I increase my downloads?


My notes