Journal of Economic Methodology 13 (3):371-390 (2006)

Abstract
This paper reviews three distinct strategies in recent economics for using the concept of social identity in the explanation of individual behavior: Akerlof and Kranton's neoclassical approach, Sen's commitment approach and Kirman et al.'s complexity approach. The primary focus is the multiple selves problem and the difficulties associated with failing to explain social identity and personal identity together. The argument of the paper is that too narrow a scope for reflexivity in individual decision?making renders the problem intractable, but that enlarging this scope makes it possible to explain personal and social identity together in connection with an individual behavior termed comparative value?objective evaluation. The paper concludes with recommendations for treating the individual objective function as a production function. JEL classification: D01, D63, Z13.
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DOI 10.1080/13501780600908168
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References found in this work BETA

Reasons and Persons.Derek Parfit - 1984 - Oxford University Press.
Reasons and Persons.Joseph Margolis - 1986 - Philosophy and Phenomenological Research 47 (2):311-327.
Commodities and Capabilities.Amartya Sen - 1985 - Oxford University Press India.

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Citations of this work BETA

Nature et ontologie sociale de la firme.Virgile Chassagnon - 2012 - Social Science Information 51 (1):70-95.
Collective Intention, Social Identity, and Rational Choice.Jelle de Boer - 2008 - Journal of Economic Methodology 15 (2):169-184.
Identity, Reason and Choice.Mozaffar Qizilbash - 2014 - Economics and Philosophy 30 (1):11-33.

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