“Marketing de Guerra Santa”: da oferta e atendimento de demandas religiosas à conquista de fiéis-consumidores (Holy War's Marketing: supply and meeting of religious demands to the conquest of the faithful-consumers). DOI: 10.5752/P. 2175-5841.2012 v10n25p201 [Book Review]

Horizonte 10 (25):201-232 (2012)
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