Evaluative Learning with “Subliminally” Presented Stimuli

Consciousness and Cognition 6 (1):87-107 (1997)

Evaluative learning refers to the change in the affective evaluation of a previously neutral stimulus that occurs after the stimulus has been associated with a second, positive or negative, affective stimulus . Four experiments are reported in which the AS was presented very briefly. Significant evaluative learning was observed in participants who did not notice the presentation of the affective stimuli or could not discriminate between the briefly presented positive and negative ASi when asked to do so . In two other experiments , no significant learning effect was obtained. A meta-analysis performed on the present and previously reported results gave evidence for a small, though statistically reliable evaluative learning effect when ASi are presented “subliminally.” This finding supports the hypothesis that evaluative associations can be learned implicitly
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1006/ccog.1996.0281
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 47,330
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Characteristics of Dissociable Human Learning Systems.David R. Shanks & Mark F. St John - 1994 - Behavioral and Brain Sciences 17 (3):367-395.
Priming with and Without Awareness.J. Cheesman & Philip M. Merikle - 1984 - Perception and Psychophysics 36:387-95.
Consciousness is a “Subjective” State.Philip M. Merikle & Jim Cheesman - 1986 - Behavioral and Brain Sciences 9 (1):42-42.

View all 11 references / Add more references

Citations of this work BETA

View all 11 citations / Add more citations

Similar books and articles


Added to PP index

Total views
12 ( #698,701 of 2,291,029 )

Recent downloads (6 months)
3 ( #402,142 of 2,291,029 )

How can I increase my downloads?


My notes

Sign in to use this feature