Journal of Experimental Psychology 29 (2):235-247 (2003)

Authors
Rachael Abrams
University of Mississippi
Abstract
Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger than 55, the novel masked prime 37 paradoxically facilitated the “larger” response. In these experiments task context could induce subjects to unconsciously process only the leftmost masked prime digit, only the rightmost digit, or both independently. Across 3 experiments, subliminal priming was governed by both task context and long-term semantic memory.
Keywords *Classification (Cognitive Process)  *Contextual Associations  *Numbers (Numerals)  *Priming  *Semantic Memory  Long Term Memory  Subliminal Stimulation
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References found in this work BETA

The Mental Representation of Parity and Number Magnitude.Stanislas Dehaene, Serge Bossini & Pascal Giraux - 1993 - Journal of Experimental Psychology: General 122 (3):371.
Replicable Unconscious Semantic Priming.Sean Draine & Anthony G. Greenwald - 1998 - Journal Of Experimental Psychology-General 127 (3):286-303.

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Citations of this work BETA

Levels of Processing During Non-Conscious Perception: A Critical Review of Visual Masking.Sid Kouider & Stanislas Dehaene - 2007 - Philosophical Transactions of the Royal Society of London, B 362 (1481):857-875.

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