If there is one proposition that would-be memeticists agree on, it is that the flourishing of an idea-its success at replicating through a population of minds-and the value of an idea-its truth, its scientific or political or ethical excellence-are only contingently and imperfectly related. Good ideas can go extinct and bad ideas can infect whole societies. The future prospects of the meme idea are uncertain on both counts, and the point of this book is not to ensure that the meme meme flourishes, but to ensure that if it does , it ought to. It works toward this worthy end by creating a landmark, a fixed point not of doctrine but of evidence and methods, some shared acknowledgment among some leading proponents and critics about how the issues ought to be addressed
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