A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes [Book Review]

Journal of Business Ethics 75 (4):361-380 (2007)

Abstract

In a sample of 615 Belgians a model for fair trade buying behaviour was developed. The impact of fair trade knowledge, general attitudes towards fair trade, attitudes towards fair trade products, and the perception of the quality and quantity of fair trade information on the reported amount of money spent on fair trade products were assessed. Fair trade knowledge, overall concern and scepticism towards fair trade, and the perception of the perceived quantity and quality of fair trade information, influence buying behaviour directly and indirectly through product attitudes. Interest in fair trade products, price acceptability and product liking have a significant impact on fair trade buying behaviour. Product interest is the most important variable influencing buying behaviour. Implications for the campaigns of governments and for the marketing strategy of fair trade organisations are offered

Download options

PhilArchive



    Upload a copy of this work     Papers currently archived: 72,722

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Analytics

Added to PP
2009-01-28

Downloads
128 (#93,848)

6 months
1 (#388,319)

Historical graph of downloads
How can I increase my downloads?

References found in this work

Ethical Consumerism: The Case of "Fairly–Traded" Coffee.Kate Bird & David R. Hughes - 1997 - Business Ethics, the Environment and Responsibility 6 (3):159–167.
Unpacking the Ethical Product.Andrew Crane - 2001 - Journal of Business Ethics 30 (4):361 - 373.
Ethical Consumerism: The Case Of "Fairly-Traded" Coffee.Kate Bird & David R. Hughes - 1997 - Business Ethics: A European Review 6 (3):159-167.

Add more references