Abstract

The concept of design, and designing, is so ambiguous that even the most obvious cornerstones, commonly built around opposite couples like the opposition between ontology and epistemology, or architectural theory and design theory. Going beyond those couples, as difficult as it may be, requires a third glance, whose reasoning may generate a new way of looking at things and, thus, act. That’s why we propose a Side-by-side Reading: on the one hand, a philosophical though about design, on the other, an architectural one. No intersections are provided, other than paragraph articulation. The reader will have the chance, and the power, to build as many bridges between the two parts as he’ll desire, so that the punctual inspiration of one part could serve also for the other. Concerning the general meanings, the premises and the actual conceptual outcomes, the two parts are totally on the same side. But at the same time, their ultimate meaning should not be limited to the words, without those conceptual bridges, even unconscious ones: also, that’s consistent with the contents of the paper. No dialogues of the deaf, here: the paper propose something more like the Fourth Simphony by Charles Ives, where two orchestra plays two different things at the same time, connected by a third element – a distant chorus. Here, the chorus, the referent, is the act of design, or the act of knowing, unveiling, deciding, hoping a future: and the key for breaking the opposite couples is a new glance aimed at considering design as the effective strategic exploitation of potential.