The power of the subliminal: On subliminal persuasion and other potential applications

In Ran R. Hassin, James S. Uleman & John A. Bargh (eds.), The New Unconscious. Oxford Series in Social Cognition and Social Neuroscience. Oxford University Press. pp. 77-106 (2005)
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Keywords *Social Influences  *Subliminal Perception  *Theories  *Unconscious (Personality Factor)  Attitudes  Consumer Behavior  Health  Social Cognition  Subliminal Stimulation
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