Pictorial orientation matters

British Journal of Aesthetics 43 (1):39-56 (2003)
Abstract
Issues concerning the spatial orientation of pictures play an important, though previously neglected, role in an adequate understanding of the nature and identity of visual artworks and other pictures. Using a previous contrast ('Artworks Versus Designs', BJA Vol. 41, No. 4, October 2001), I show that differing orientations of a design naturally give rise to distinct pictures, which may be appropriated as distinct artworks by a discerning artist--which also shows that such artworks cannot be types, since they share a common token. The investigation also raises some significant issues concerning artistic printmaking, and strongly suggests in addition that two new concepts of interpretation--of identifying and constitutive interpretation--are required to adequately explain the artistic phenomena that are uncovered.
Keywords Spatial orientation of pictures  Printmaking  Identifying Interpretation  Constitutive Interpretation  Contra Artistic Type Theories
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DOI 10.1093/bjaesthetics/43.1.39
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The Artist's Sanction in Contemporary Art.Sherri Irvin - 2005 - Journal of Aesthetics and Art Criticism 63 (4):315–326.

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