Aesthetic style as a postructural business ethic

Journal of Business Ethics 93 (3):393 - 400 (2010)
  Copy   BIBTEX


The article begins with a brief history of aesthetic theory. Particular attention is given to the postructuralist ‘aesthetic return’: the resurgence of interest in aesthetics as an ontological foundation for human being-in-the-world. The disordered individual-as-emergent-artist-and-artifact, who is at the centre of this ‘aesthetic return’, is then translated into the ‘dis’-organization that is the firm. The firm is thus defined in terms of its primal sensory impact on the world. It invokes a myriad of aesthetic relations between its disorganized self and others: its essence resides within these relations; its power of being is determined by its ability to project a unified aesthetic ideal – a ‘mirror fantasy’. The firm thus emerges as a style: where style is defined as an organizing – a sculpting – of aesthetic chaos. In order to achieve a grand style, the firm projects itself through time as a unified aesthetic ideal; as an ongoing work of art. The article concludes with a discussion of how this aesthetic theory of the firm relates to other accepted theories of the nature and purpose of business organizations.



    Upload a copy of this work     Papers currently archived: 92,931

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Aesthetic Luck.Anna Christina Ribeiro - 2018 - The Monist 101 (1):99-113.
Aesthetic testimony: What can we learn from others about beauty and art?Aaron Meskin - 2004 - Philosophy and Phenomenological Research 69 (1):65–91.
Aesthetic essays.Malcolm Budd - 2008 - New York: Oxford University Press.
Grounding Moralism: Moral Flaws and Aesthetic Properties.Aaron Smuts - 2011 - Journal of Aesthetic Education 45 (4):34-53.
Aesthetic terms, metaphor, and the nature of aesthetic properties.Rafael De Clercq - 2005 - Journal of Aesthetics and Art Criticism 63 (1):27–32.
The Riddle of aesthetic principles.Vojko Strahovnik - 2004 - Acta Analytica 19 (33):189-208.
Melancholy as an aesthetic emotion.Emily Brady & Arto Haapala - 2003 - Contemporary Aesthetics 1.
The concept of an aesthetic property.Rafael DeClercq - 2002 - Journal of Aesthetics and Art Criticism 60 (2):167–176.


Added to PP

30 (#549,487)

6 months
8 (#415,941)

Historical graph of downloads
How can I increase my downloads?

Author's Profile

Jack Dobson
University of Canberra

References found in this work

After Virtue.A. MacIntyre - 1981 - Tijdschrift Voor Filosofie 46 (1):169-171.
Critique of judgment.Immanuel Kant - 1790 - New York: Barnes & Noble. Edited by J. H. Bernard.
The Sovereignty of Good.Iris Murdoch - 1970 - New York,: Schocken Books.
The Sovereignty of Good.Iris Murdoch - 1970 - New York,: Routledge.

View all 24 references / Add more references