Journal of Business Ethics 93 (3):393 - 400 (2010)

Abstract
The article begins with a brief history of aesthetic theory. Particular attention is given to the postructuralist ‘aesthetic return’: the resurgence of interest in aesthetics as an ontological foundation for human being-in-the-world. The disordered individual-as-emergent-artist-and-artifact, who is at the centre of this ‘aesthetic return’, is then translated into the ‘dis’-organization that is the firm. The firm is thus defined in terms of its primal sensory impact on the world. It invokes a myriad of aesthetic relations between its disorganized self and others: its essence resides within these relations; its power of being is determined by its ability to project a unified aesthetic ideal – a ‘mirror fantasy’. The firm thus emerges as a style: where style is defined as an organizing – a sculpting – of aesthetic chaos. In order to achieve a grand style, the firm projects itself through time as a unified aesthetic ideal; as an ongoing work of art. The article concludes with a discussion of how this aesthetic theory of the firm relates to other accepted theories of the nature and purpose of business organizations.
Keywords postructural ethics  aesthetics  style  theory of the firm
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DOI 10.2307/40605351
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References found in this work BETA

After Virtue.A. MacIntyre - 1981 - Tijdschrift Voor Filosofie 46 (1):169-171.
Critique of Judgment.Immanuel Kant - 1790 - Barnes & Noble.
The Sovereignty of Good.Iris Murdoch - 1970 - New York: Schocken Books.

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Ethical Mindsets: An Australian Study. [REVIEW]Theodora Issa & David Pick - 2010 - Journal of Business Ethics 96 (4):613 - 629.

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