Aesthetic style as a postructural business ethic

Journal of Business Ethics 93 (3):393 - 400 (2010)
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Abstract

The article begins with a brief history of aesthetic theory. Particular attention is given to the postructuralist ‘aesthetic return’: the resurgence of interest in aesthetics as an ontological foundation for human being-in-the-world. The disordered individual-as-emergent-artist-and-artifact, who is at the centre of this ‘aesthetic return’, is then translated into the ‘dis’-organization that is the firm. The firm is thus defined in terms of its primal sensory impact on the world. It invokes a myriad of aesthetic relations between its disorganized self and others: its essence resides within these relations; its power of being is determined by its ability to project a unified aesthetic ideal – a ‘mirror fantasy’. The firm thus emerges as a style: where style is defined as an organizing – a sculpting – of aesthetic chaos. In order to achieve a grand style, the firm projects itself through time as a unified aesthetic ideal; as an ongoing work of art. The article concludes with a discussion of how this aesthetic theory of the firm relates to other accepted theories of the nature and purpose of business organizations.

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Jack Dobson
University of Canberra

References found in this work

After Virtue.A. MacIntyre - 1981 - Tijdschrift Voor Filosofie 46 (1):169-171.
Critique of judgment.Immanuel Kant - 1790 - New York: Barnes & Noble. Edited by J. H. Bernard.
The Sovereignty of Good.Iris Murdoch - 1970 - New York,: Schocken Books.
The Sovereignty of Good.Iris Murdoch - 1970 - New York,: Routledge.

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