Journal of Business Ethics 98 (1):1-15 (2011)

Abstract
There is much still to learn about the nature of fair trade consumers. In light of the Pope’s encyclical Caritas in Veritate, this article sought to advance the current understanding by investigating the role of religion in fair trade consumption. In this study, fair trade consumers and non-consumers across many religions as well as the non-religious described their consumption of fair trade products as well as the use of their religious beliefs in their purchase behavior. It appears that the non-religious are slightly more inclined toward buying fair trade products. Of the religious observers studied, Buddhists have a greater propensity to buy fair trade. The relationship between religion and fair trade consumption is complex in that religious affiliation – group membership – alone is not enough to encourage members to buy fair trade; rather, it is the use of religious beliefs as a criterion in consumption behavior that linked religion to fair trade consumption.
Keywords Philosophy   Quality of Life Research   Management/Business for Professionals   Economic Growth   Ethics
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DOI 10.1007/s10551-010-0533-y
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References found in this work BETA

Motivations of the Ethical Consumer.Oliver M. Freestone & Peter J. McGoldrick - 2008 - Journal of Business Ethics 79 (4):445-467.
A Global Ethic in an Age of Globalization.Hans Küng - 1997 - Business Ethics Quarterly 7 (3):17-31.

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Citations of this work BETA

Research on Fair Trade Consumption—A Review.Veronika A. Andorfer & Ulf Liebe - 2012 - Journal of Business Ethics 106 (4):415-435.

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