Journal of Business Ethics 84 (4):549-563 (2009)

Abstract
Research in the U. S. on fair trade consumption is sparse. Therefore, little is known as to what motivates U. S. consumers to buy fair trade products. This study sought to determine which values are salient to American fair trade consumption. The data were gathered via a Web-based version of the Schwartz Value Survey (SVS) and were gleaned from actual consumers who purchase fair trade products from a range of Internet-based fair trade retailers. This study established that indeed there are significant interactions between personal values and fair trade consumption and that demographics proved to be useless in creating a profile of the American fair trade consumer
Keywords Values  SVS  fair trade  ethical consumption  consumerism  web-based SVS  Schwartz Value Survey
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DOI 10.1007/s10551-008-9724-1
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References found in this work BETA

Ethical Decision Making in Fair Trade Companies.Iain A. Davies & Andrew Crane - 2003 - Journal of Business Ethics 45 (1-2):79 - 92.

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Citations of this work BETA

Research on Fair Trade Consumption—A Review.Veronika A. Andorfer & Ulf Liebe - 2012 - Journal of Business Ethics 106 (4):415-435.
Do Consumers Care About Ethical-Luxury?Iain A. Davies, Zoe Lee & Ine Ahonkhai - 2012 - Journal of Business Ethics 106 (1):37-51.

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