Beyond the Stalemate of Economics versus Ethics: Corporate Social Responsibility and the Discourse of the Organizational Self

Journal of Business Ethics 66 (4):337-356 (2006)
The purpose of this paper is to advance research on CSR beyond the stalemate of economic versus ethical models by providing an alternative perspective integrating existing views and allowing for more shared dialog and research in the field. It is suggested that we move beyond making a normative case for ethical models and practices of CSR by moving beyond the question of how to manage organizational self-interest toward the question of how accurate current conceptions of the organizational self seem to be. Specifically, it is proposed that CSR is not a question of how self-interested the corporation should be, but how this self is defined. Economic and ethical models of CSR are not models of opposition but exist on a continuum between egoic and post-egoic, illusory and authentic conceptions of the organizational self. This means that moving from one to the other is not a question of adopting different paradigms but rather of moving from illusion and dysfunction to authenticity and functionality, from pathology to health.
Keywords corporate social responsibility  economic and ethical models  economic  egoic and post-egoic approaches  narratives  organizational self  psychoanalysis
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DOI 10.1007/s10551-006-0012-7
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References found in this work BETA

Capitalism and Freedom.Milton Friedman - 1963 - Ethics 74 (1):70-72.
Social Accountability and Corporate Greenwashing.William S. Laufer - 2003 - Journal of Business Ethics 43 (3):253 - 261.

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Strategization of CSR.Ziva Sharp & Nurit Zaidman - 2010 - Journal of Business Ethics 93 (1):51-71.

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