Correlates of salespeople's ethical conflict: An exploratory investigation [Book Review]

Journal of Business Ethics 3 (4):343 - 353 (1984)
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Much have been written about marketing ethics. Virtually no published research, however, has examined what factors are related to the ethical conflict of salespeople. Such research is important because it could have direct implications for the management of sales personnel. This paper presents the results of an exploratory study that examined selected correlates of salespeople's ethical conflict. Implications for practitioners and academic are also provided.



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