Journal of Business Ethics 18 (1):35 - 50 (1999)
Abstract |
One of the gaps in the current international marketing literature is in the area of consumer ethics. Using a sample drawn from Japanese consumers, this study investigates these individuals' reported ethical ideology and their perception of a number of different ethical situations in the realm of consumer behavior. Comparisons are then made across several demographic characteristics. The results reveal differences which provide theoretical support for expanded research in the area of cross-cultural/cross-national consumer ethics and highlight the need for managers to consider possible differences in the ethical behavior of consumers when entering a new international market. In addition, this study extends current knowledge in international marketing ethics by utilizing a research design and survey instruments similar to previous studies on consumer ethics.
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Keywords | Philosophy Ethics Business Education Economic Growth Management |
Categories | (categorize this paper) |
Reprint years | 2004 |
DOI | 10.1023/A:1006025724126 |
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References found in this work BETA
Consumer Ethics: An Empirical Investigation of the Ethical Beliefs of Austrian Consumers. [REVIEW]Mohammed Y. A. Rawwas - 1996 - Journal of Business Ethics 15 (9):1009 - 1019.
Consumer Ethics: An Assessment of Individual Behavior in the Market Place. [REVIEW]Sam Fullerton, Kathleen B. Kerch & H. Robert Dodge - 1996 - Journal of Business Ethics 15 (7):805 - 814.
Competing with Integrity in International Business.Richard T. Degeorge - 1997 - Journal of Business Ethics 16 (1):6-36.
Citations of this work BETA
A Case for Consumer Social Responsibility : Including a Selected Review of Consumer Ethics/Social Responsibility Research.Scott J. Vitell - 2015 - Journal of Business Ethics 130 (4):767-774.
The Muncy–Vitell Consumer Ethics Scale: A Modification and Application.Scott J. Vitell & James Muncy - 2005 - Journal of Business Ethics 62 (3):267-275.
East Meets West: A Meta-Analytic Investigation of Cultural Variations in Idealism and Relativism.Donelson R. Forsyth, Ernest H. O’Boyle & Michael A. McDaniel - 2008 - Journal of Business Ethics 83 (4):813-833.
Consumer Ethics: A Cross-Cultural Study of the Ethical Beliefs of Turkish and American Consumers.Mohammed Y. A. Rawwas, Ziad Swaidan & Mine Oyman - 2005 - Journal of Business Ethics 57 (2):183-195.
Ethical Judgments in Business Ethics Research: Definition, and Research Agenda.John R. Sparks & Yue Pan - 2010 - Journal of Business Ethics 91 (3):405-418.
View all 54 citations / Add more citations
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