An empirical investigation of japanese consumer ethics

Journal of Business Ethics 18 (1):35 - 50 (1999)
One of the gaps in the current international marketing literature is in the area of consumer ethics. Using a sample drawn from Japanese consumers, this study investigates these individuals' reported ethical ideology and their perception of a number of different ethical situations in the realm of consumer behavior. Comparisons are then made across several demographic characteristics. The results reveal differences which provide theoretical support for expanded research in the area of cross-cultural/cross-national consumer ethics and highlight the need for managers to consider possible differences in the ethical behavior of consumers when entering a new international market. In addition, this study extends current knowledge in international marketing ethics by utilizing a research design and survey instruments similar to previous studies on consumer ethics.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1006025724126
 Save to my reading list
Follow the author(s)
Edit this record
My bibliography
Export citation
Find it on Scholar
Mark as duplicate
Request removal from index
Revision history
Download options
Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 30,793
Through your library
References found in this work BETA

No references found.

Add more references

Citations of this work BETA

View all 45 citations / Add more citations

Similar books and articles
Looking at Consumer Behavior in a Moral Perspective.Johannes Brinkmann - 2004 - Journal of Business Ethics 51 (2):129-141.
Added to PP index

Total downloads
25 ( #224,860 of 2,214,713 )

Recent downloads (6 months)
2 ( #239,248 of 2,214,713 )

How can I increase my downloads?

Monthly downloads
My notes
Sign in to use this feature