Abstract
‘How wonderfully the ideas of virtue set afloat by the powerful are caught and imbibed by those under their dominion.’Harriet Taylor MillInAfter VirtueAlasdair MacIntyre argues that moral argument in modern civilization is inherently ideological in character. The parties at odds present their conclusions as objective truths, but in reality each relies on premises that he or she cannot rationally justify to the other. Since moral language wraps non-rational choices in the illusion of objectivity, it is unavoidably manipulative in function. In both personal relations and political affairs we employ the. language of morality in order to have our way, to get others to serve our ends.