PLoS ONE 12 (6) (2017)

Ophelia Deroy
Ludwig Maximilians Universität, München
Experimental research has shown that pairs of stimuli which are congruent and assumed to 'go together' are recalled more effectively than an item presented in isolation. Will this multisensory memory benefit occur when stimuli are richer and longer, in an ecological setting? In the present study, we focused on an everyday situation of audio-visual learning and manipulated the relationship between audio guide tracks and viewed portraits in the galleries of the Tate Britain. By varying the gender and narrative style of the voice-over, we examined how the perceived congruency and assumed unity of the audio guide track with painted portraits affected subsequent recall. We show that tracks perceived as best matching the viewed portraits led to greater recall of both sensory and linguistic content. We provide the first evidence that manipulating crossmodal congruence and unity assumptions can effectively impact memory in a multisensory ecological setting, even in the absence of precise temporal alignment between sensory cues.
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DOI 10.1371/journal.pone.0177622
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References found in this work BETA

The Montessori Method.Maria Montessori - 1912 - Dover Publications.
Integrating Face and Voice in Person Perception.Salvatore Campanella & Pascal Belin - 2007 - Trends in Cognitive Sciences 11 (12):535-543.
Benefits of Multisensory Learning.Ladan Shams & Aaron R. Seitz - 2008 - Trends in Cognitive Sciences 12 (11):411-417.
How Automatic Are Crossmodal Correspondences?Charles Spence & Ophelia Deroy - 2013 - Consciousness and Cognition 22 (1):245-260.
A Unified Coding Strategy for Processing Faces and Voices.Galit Yovel & Pascal Belin - 2013 - Trends in Cognitive Sciences 17 (6):263-271.

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Should Autists Have Cultural Rights?Bouke de Vries - forthcoming - Human Rights Review:1-15.

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A Lockean Theory of Memory Experience.David Owens - 1996 - Philosophy and Phenomenological Research 56 (2):319-32.
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