Journal of Business Ethics 98 (2):331 - 349 (2011)

Abstract
Times of crisis bring about increased demands on businesses as shortages, or unexpected but significant, business costs are encountered. Passing on such costs to consumers is a challenge. When faced with a retail price increase, consumers may rely on cues as to the motive behind the increase. Such cues can raise suspicion of alternative motive (e. g., taking advantage of the consumer) affecting consumers' judgments of price fairness. This research investigates two triggers of suspicion: salience of alternative motives, and behavior judged to be out-of-character for the business. Results of the two studies within crisis contexts indicate that suspicion is created when alternative motives are salient and when a retailer acts out-of-character. Multiple group analyses revealed that suspicion induced negative affect and subsequent perceptions of price fairness. When suspicion was present, more negative feelings toward the retailer and judgments of price unfairness resulted
Keywords suspicion  price fairness  price gouging  crisis  affect
Categories (categorize this paper)
DOI 10.1007/s10551-010-0552-8
Options
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 64,066
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

No references found.

Add more references

Citations of this work BETA

Add more citations

Similar books and articles

Concepts of Price Fairness: Empirical Research Into the Dutch Coffee Market.Robert Gielissen & Johan Graafland - 2009 - Business Ethics, the Environment and Responsibility 18 (2):165-178.
Is There a Hermeneutics of Suspicion in Being and Time?Matheson Russell - 2008 - Inquiry: An Interdisciplinary Journal of Philosophy 51 (1):97 – 118.
The Ethics of Price Gouging.Matt Zwolinski - 2008 - Business Ethics Quarterly 18 (3):347-378.
Uncertainty.James Franklin - 2006 - Encounter (ABC Radio National):0-0.
Negativity Bias in Consumer Price Response to Ethical Information.Dirk C. Moosmayer - 2012 - Business Ethics, the Environment and Responsibility 21 (2):198-208.
Index of Suspicion: Feeling Not Believing.Benjamin Levi & Greg Loeben - 2004 - Theoretical Medicine and Bioethics 25 (4):277-310.

Analytics

Added to PP index
2013-09-29

Total views
35 ( #311,449 of 2,454,519 )

Recent downloads (6 months)
1 ( #449,188 of 2,454,519 )

How can I increase my downloads?

Downloads

My notes