I Like It, but I'm Not Sure Why: Can Evaluative Conditioning Occur without Conscious Awareness?

Consciousness and Cognition 9 (1):13-36 (2000)
There is good evidence that, in general, autonomic conditioning in humans occurs only when subjects can verbalize the contingencies of conditioning. However, one form of conditioning, evaluative conditioning (EC), seems exceptional in that a growing body of evidence suggests that it can occur without conscious contingency awareness. As such, EC offers a unique insight into what role contingency awareness might play in associative learning. Despite this evidence, there are reasons to doubt that evaluative conditioning can occur without conscious awareness. This paper aims to critically review the EC literature and to draw some parallels to what is known about autonomic conditioning. In doing so, some important general issues about measuring contingency awareness are raised. These issues are illustrated with a brief report of an experiment in which a sensitive measure of contingency awareness is compared against a commonly used measure
Keywords *Awareness  *Conditioning  Classical Conditioning
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DOI 10.1006/ccog.1999.0402
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References found in this work BETA
Characteristics of Dissociable Human Learning Systems.R. Shanks David & John Mark F. St - 1994 - Behavioral and Brain Sciences 17 (3):367-395.
Subliminal Conditioning of Attitudes.J. A. Krosnick, A. L. Betz, L. J. Jussim & A. R. Lynn - 1992 - Personality and Social Psychology Bulletin 18:152-62.

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Single-Cue Delay Eyeblink Conditioning is Unrelated to Awareness.Joseph R. Manns, Robert E. Clark & Larry R. Squire - 2001 - Cognitive, Affective and Behavioral Neuroscience 1 (2):192-198.

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