The Ruffin Series of the Society for Business Ethics 2004:81-91 (2004)
In this response to Paul Lawrence’s Ruffin Lecture, I assess the benefits of integrating biology into business ethics including the way in which biology counteracts conventional economic descriptions of human nature. Section II looks at the dangers of the project and offers the notion of Multilevel Selection Theory as a way to address the notion of how one balances various biological drives. Section III concludes by suggesting that in order to optimally integrate biology, one should attend to contractual notions (the deal) as well as a Sisyphean quest to engage in the task of integration. In doing so, we should also remember to draw upon the dolphin in each of us, that part that takes pleasure in doing moral acts
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