Journal of Business Ethics 89 (S4):449 - 460 (2009)

Peace Through Commerce (PTC) is expanding its influence on the formulation of business strategies for responding to challenges found in conflict and post-conflict zones. A review of practical guidance available on successful PTC business practices shows it is more general than particular and short on detailed recommendations. In addition, such recommendations say little about how globalization is transforming the forms and processes of global governance and their implications for PTC strategies. An assessment of the changing landscape of global governance suggests that implementation of successful PTC strategies will face even greater challenges. However, the emergence of a 'global governance broker' model as an innovative, multi-sector, voluntary approach to organizing global governance suggests a new method for businesses to implement their PTC policies and programs. The 'global governance broker' approach is described and its implications for business as an alternative approach to formulating their PTC strategies and implementing their PTC policies and programs are considered
Keywords broker  global governance  Peace Through Commerce
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DOI 10.1007/s10551-010-0396-2
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