The New Story of Business: Towards a More Responsible Capitalism

Business and Society Review 122 (3):449-465 (2017)
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Abstract

Business is undergoing a conceptual revolution. Since the Global Financial Crisis there are many new ideas and proposals to make capitalism more responsible. The purpose of this paper is to identify key flaws in the “old story” of capitalism. Six principles are explained that taken together form the basis for a new story of business, one of responsible capitalism.

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