Ethical behavior of marketing managers

Journal of Business Ethics 2 (4):291 - 299 (1983)
  Copy   BIBTEX

Abstract

The ethical behavior of marketing managers was examined by analyzing their responses to a series of different types of ethical dilemmas presented in vignette form. The ethical dilemmas addressed dealt with the issues of (1) coercion and control, (2) conflict of interest, (3) the physical environment, (4) paternalism, and (5) personal integrity. Responses were analyzed to discover whether managers' behavior varied by type of issue faced or whether there is some continuity to ethical behavior which transcends the type of ethical problem addressed.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 89,408

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Analytics

Added to PP
2009-01-28

Downloads
123 (#133,094)

6 months
8 (#154,104)

Historical graph of downloads
How can I increase my downloads?

References found in this work

Utilitarianism: For and Against.J. J. C. Smart & Bernard Williams - 1973 - Cambridge: Cambridge University Press. Edited by Bernard Williams.
Ethical Theory and Business.Tom L. Beauchamp, Norman E. Bowie & Denis Gordon Arnold (eds.) - 2008 - New York: Pearson/Prentice Hall.
Moral Issues in Business.Vincent Barry - 1985 - Journal of Business Ethics 4 (2):129-144.

Add more references