Neuroethics:1-11 (forthcoming)
Abstract |
In this article, I investigate whether states should regulate energy-drink marketing practices targeting gamers. Energy drinks are high-sugar, high-caffeine, non-alcoholic beverages that allegedly improve energy, stamina, cognitive performance, and concentration. First, I define what “gamer” means and identify the market agents that play a crucial role in the gaming community, including the energy-drink industry. In doing so, I analyze energy-drink marketing practices and explore calls for regulating them. Second, I draw parallels between regulation of energy-drink marketing and marketing of products such as video games and comics with explicit violent and sexual content, tobacco, alcohol, and food high in fat, sugar, and salt. Third, I examine arguments to justify regulation of energy-drink marketing practices that target gamers. Lastly, I formulate an autonomy-based argument for regulating such marketing practices.
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DOI | 10.1007/s12152-020-09442-8 |
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References found in this work BETA
Epistemic Paternalism: Communication Control in Law and Society.Alvin I. Goldman - 1991 - Journal of Philosophy 88 (3):113-131.
Coercive Paternalism in Health Care: Against Freedom of Choice.Sarah Conly - 2013 - Public Health Ethics 6 (3):pht025.
The Ethics of Marketing to Vulnerable Populations.David Palmer & Trevor Hedberg - 2013 - Journal of Business Ethics 116 (2):403-413.
Free to Consume? Anti-Paternalism and the Politics of New York City’s Soda Cap Saga.Alison Bateman-House, Ronald Bayer, James Colgrove, Amy L. Fairchild & Caitlin E. McMahon - 2018 - Public Health Ethics 11 (1).
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