Advertising. From strategic planning to media implementation
Journal for the Study of Religions and Ideologies 9 (27):356-361 (2010)
| Abstract |
Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009)
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| Keywords | advertising, strategic planning, media in advertising, symbolic interaction, intercultural communication, mythology and symbols in advertising, Delia Cristina Balaban |
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