Abstract
Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009)
Keywords advertising, strategic planning, media in advertising, symbolic interaction, intercultural communication, mythology and symbols in advertising, Delia Cristina Balaban
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References found in this work BETA

On the Incommensurability of Theories.Jaakko Hintikka - 1988 - Philosophy of Science 55 (1):25-38.
Myths, Archetypes And Stereotypes In Contemporary Romanian Advertising Communication.Delia Cristina Balaban - 2010 - Journal for the Study of Religions and Ideologies 9 (26):244-248.

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